NutriSoul Premium Health Food Packaging

JK Foods wanted to launch a new brand in the premium ghee segment with a range of flavoured ghee – Turmeric Ghee, Arjuna Ghee, Premium Cow Ghee and Garlic & Herbs Ghee

ClientJK GroupCategoryFood & BeveragesServicesBranding | Brand Identity | Packaging Design

Creating a premium Nutrition Brand

The brand was christened “Nutrisoul”

The new brand Nutrisoul is the first step for J K Foods to give the end consumers a chance to consume value added ghee which is a power packed super food that is super healthy.

The Brand Identity

The idea was to create a new brand for the premium offerings from JK Foods.

The essence outlined was “Nourishes your Soul, Relishes your Taste Buds”. Soul is eternal and this concept was captured in a spiral form amalgamating into a leaf like element connoting the healthy offerings to be expected from the brand.

The Design Strategy

The theme of “Handcrafted Goodness” was rendered onto the Packaging Design in the form of brown handmade paper texture contrasted with bright variant colour scheme and green leafy foliage forms that connoted the overall natural feel.


The Earthy look and feel

The jute fabric on the closures along with a neck tag added to the intrigue value. The overall design language of the brand was crafted to look both earthy and premium