KEVA - Corporate Workspace Design
The Brand Context
S H Kelkar Group, a globally respected name in fragrances and flavours, embarked on a strategic transformation to evolve into Keva — a modern, consumer-facing brand built to compete with established international MNCs.
This shift required moving away from a traditional, family-owned perception to a brand that confidently expressed innovation, creativity, and global ambition. The corporate workspace was identified as a critical brand touchpoint in this transformation.
The Challenge
- Translating a new brand positioning into a physical workspace
- Moving beyond functional office design to brand-led office space branding
- Creating a workplace experience that reflected creativity, science, and innovation
- Aligning employees and visiting clients with the new Keva narrative
- Ensuring consistency across multiple offices in different cities
The office needed to become a living expression of the brand.
The Strategic Approach
Almond Branding deep-dived into Keva’s refreshed brand positioning and narrative to ensure the workspace design wasn’t decorative—but strategically aligned.
Our approach to office space branding focused on:
- Embedding brand meaning into the environment
- Creating experiential touchpoints that tell the Keva story
- Enhancing employee pride, confidence, and engagement
- Designing a scalable system adaptable across location
Workspace Branding & Office Design Solution
Brand Narrative Brought to Life
Key brand assets were reimagined as immersive workspace elements:
- Colours of Keva – celebrating diversity, creativity, and expression
- Spirit of Keva – symbolising innovation and collaboration
- Where Science Blends with Art – visually reinforcing Keva’s core philosophy
Each element was given a fresh, contemporary avatar aligned with the new brand outlook.
Best Practices in Office Space Branding Applied
The workspace design followed global best practices in workspace branding design:
- Clear zoning for collaboration, innovation, and focus
- Visual storytelling through walls, graphics, and spatial cues
- Balanced use of colour, material, and messaging
- Brand presence without overwhelming the workspace
The result was an office that felt inspiring, confident, and globally relevant.
Multi-Location Office Branding Rollout
Beyond the Mumbai headquarters, Almond Branding:
- Visited regional offices in New Delhi, Chennai, and Ahmedabad
- Adapted the same brand design language to varied spatial contexts
- Ensured consistency while respecting local operational needs
This created a unified brand experience across all Keva offices in India.
The Impact
- Enhanced employee pride, morale, and sense of belonging
- Improved workplace energy and perceived productivity
- Reinforced confidence among clients and visiting partners
- Strengthened Keva’s positioning as a modern, global brand
- A cohesive office space branding system scalable across location
Outcome Snapshot
✔ Strategic office space branding aligned to new brand positioning
✔ Brand narrative translated into physical environments
✔ Consistent workspace branding across multiple cities
✔ Positive impact on employee experience and brand confidence
Almond Branding’s Expertise
This project showcases Almond Branding’s strength in:
- Office space branding
- Workspace branding and corporate office design
- Brand-led environmental design
- Multi-location corporate space branding
Frequently Asked Questions – Office Space Branding
What is office space branding?
Office space branding is the strategic integration of a brand’s identity, values, and narrative into its physical workspace to create a cohesive brand experience.
How is office space branding different from office interior design?
Office interior design focuses on aesthetics and functionality, while office space branding focuses on expressing brand identity and culture through design.
Why is workspace branding important for large organisations?
It reinforces brand values internally, boosts employee morale, and builds confidence among clients and visitors.
Can office space branding improve employee engagement?
Yes. Well-branded workspaces increase pride, belonging, and motivation among employees.
How does office space branding support rebranding efforts?
It makes the new brand positioning tangible and visible, helping employees and stakeholders experience the change firsthand.
Is office space branding suitable for multi-location companies?
Absolutely. A strong branding system ensures consistency while allowing flexibility across locations.
What elements are included in corporate office branding?
Brand colours, narratives, visual graphics, spatial storytelling, signage, and experiential touchpoints.
How long does an office space branding project take?
Timelines vary based on size and locations, but strategic planning ensures efficient execution.
Can workspace branding be extended to existing offices?
Yes. Existing spaces can be refreshed and aligned without complete redesigns.
Why choose Almond Branding for office space branding?
Almond combines brand strategy, design thinking, and execution expertise to create workspaces that truly represent the brand.
