Papel – India’s First Sustainable Water Packaging

The brand Papel stands for a planet friendly mission and strives to inculcate a responsible outlook on the social impact of our consumption patterns. The Big Idea is to bring about a change. The brand has a defined sustainable mission that had to get reflected in its design language.

From the choice of the benevolent pastel blue shade to the black capturing the “here to make an impact” attitude to the forms of the logo identity, everything depicts planet friendliness at its core.

The logo which amalgamates the ocean, the mountain(land) and the sky in the letter A in a modern stylish fashion signifies Papel's commitment to planet friendliness and premium quality

The primary hurdle was the regulatory restriction on the use of the term "water" in any non-transparent context. However, through a clever combination of captivating copy and carefully chosen typography, the design effectively communicates the potential for water to bring about positive change.

By the creative use of the term "Whatever" in our design cleverly read as "WATER", we sent out a powerful message— here’s a water brand determined to be the catalyst for change.

With a minimalistic approach, we targeted the discerning upmarket audience, resonating with their values of sustainability and quality. The brand’s sustainable mission is reflected well in its design language. From the choice of the benevolent pastel blue shade to the black capturing the “here to make an impact” attitude, everything depicts planet friendliness at its core.

To connect with the new age millennial, who actively seeks ways to contribute to the environment, we incorporated the hashtag #DrinkTheChange directly on the packaging. It serves as a rallying cry for those who understand that their choice of Papel over traditional plastic packaging is a small action with significant environmental implications.

Furthermore, we strategically utilized the BOP (back of pack) to inspire consumers and highlight how their decision to choose Papel can contribute to making our planet a beautiful and sustainable place to live. The messaging reinforces the fact that Papel is more than just water—it's a symbol of conscious consumerism and positive change.

Papel's sustainable water packaging is more than just a product—it's a symbol of conscious consumerism and positive change. This launch signifies a pivotal step in revolutionizing the way people approach beverage consumption. With the introduction of Papel Alkaline, anticipate a wave of hydrating products set to transform the landscape of refreshment! Almond Branding, through its collaboration with Papel, successfully conveys a commitment to a healthier planet, ensuring that every aspect of Papel's visual identity reflects its dedication to sustainability.
Together, let's embrace the change and transform the way we think about water.