Kravio – Creating a Premium Snack Startup Brand

Kravio's mission was to be more than just another snack option. It was to be the go-to brand for guilt-free snacking that satisfied every craving. The brand needed to resonate with consumers as a fun and approachable choice, yet maintain a premium feel. This ethos had to shine through in every aspect of Kravio’s visual and verbal identity.

Kravio aimed to carve out a niche in the crowded snack market with a clear brand purpose: to satisfy every snack craving in a fun, approachable, and premium way.

Almond Branding’s creative team began with extensive brainstorming sessions to identify symbols that epitomized cravings, especially for nuts.

The squirrel, known for its insatiable love for nuts, emerged as a perfect representation. This quirky yet relatable symbol was ingeniously incorporated into the logo, with the squirrel cleverly nestled within the "O" of Kravio. The result was a logo that was modern, fun, and approachable, aligning perfectly with the brand's personality.

One of Almond Branding’s standout strategies was to transform Kravio from a noun into a verb, similar to how brands like Google and Swiggy have done. The idea of saying "Kravio it" for satisfying cravings introduced a dynamic, everyday language aspect to the brand, making it more relatable and top-of-mind for consumers.

Almond Branding broke away from traditional nut packaging visuals that often displayed products in a static heap or through a window. Instead, Kravio’s packaging featured dynamic, airborne visuals of the dry fruits, creating a sense of movement and excitement. This design choice underscored the brand’s fun and energetic vibe.

A strict visual architecture was essential to ensure consistency and flexibility across various product lines like cashews, almonds, pistachios walnuts, etc. and packaging formats. Almond Branding developed a cohesive design system that could easily extend to future categories like nut bars and nut spreads, and adaptable packaging formats such as jars, cartons, pouches, and tins.

The packaging design was crafted to initiate a conversation with consumers. The layout started with a question aimed at engaging consumers directly. It stated that If you have cravings and want to satiate it the guiltfree way, then Kravio is your best pick. This interactive approach made the packaging more than just a container; it became a storyteller.

The packaging design concluded with a byline that encapsulated Kravio's promise that Kravio satisfies all types of cravings that goes even beyond taste buds. This succinct message reinforced the brand’s commitment to providing delicious and healthy snack options that went beyond just taste – it aimed to own the mindspace of cravings.

Through a meticulous blend of strategic insight and creative execution, Almond Branding successfully brought Kravio to life.