Green Snack Co. Makhana Packaging

ClientGreen Snack Co.CategoryFood & BeveragesServicesBranding | Brand Identity | Packaging Design

Launching a Healthy Snack

Green Snack Co. wanted to launch a product that will be positioned as the Modern Indian Snack,
# which has the best of Indian ingredients, spices etc. and
# is inherently tasty and crunchy

The product is differentiated from other Makhana Brands as it’s Ghee Roasted v/s the others using oil for roasting / seasoning.

Competing on ecomm arena

The pack had to look Modern, Premium and Not too cluttered. Should be Mix / Fusion of Indian Snacking with Premium healthy snacking and High on Taste & Flavor
Had to ensure the packaging stands out not only on store shelves, but also in a big way online on Amazon, where there are a lot of Makhana Brands already