Novus Organics – Branding an Australian Wellness Startup(Sustainable Packaging)
Novus Organics is a company based out of Melbourne, Australia with a passion to bring the best from Australia to the Indian audience. Their Apple Cider Vinegar was one of its kind. No other existing competitor in the market could match its concentration and purity. Since the product was unique, Almond Branding vouched to make the Packaging Design unique in all possible ways.
Almond Branding has been awarded the Best Packaging Award for their design of Novus Organics’ Packaging of Apple Cider Vinegar at the third edition of the afaqs Marketers Excellence Award ceremony in 2023.
The design captures the essence of handpicking the best ingredients.
The Brand Mark
Bringing the Best from Australia
Novus Organics is a brand that was started by an expat Indian duo with a passion to bring the best from Australia to the Indian audience.
The first product in their range to be launched was an Apple Cider Vinegar, which was of a quality standard that the Indian market had never experienced before.
Minimalistic Design
The packaging design for Novus Organics Apple Cider Vinegar features a clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Nature's Bliss in a Bottle
Novus Organics ACV was one of its kind. No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
Visual Storytelling
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India. The stamp also adds a personal touch to the packaging design, making it more relatable and creating a strong emotional connection with the customer.
The Design Language
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. The simplicity and minimalism of the drawings reflect the brand's no-nonsense approach to its ingredients and production process.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency that aligns with the brand's commitment to organic and sustainable practices.
Bottle Structure -Not only Aesthetic but Highly Functional
The packaging design stands out from the crowd due to its unique, clean and simple design. The design is not only aesthetically pleasing but also highly functional.
The bottle structure takes into account the ergonomics of before use, during use and after use phases of product use journey.
We wanted to ensure that the packaging seamlessly fits into the hands of the consumer, making their experience effortless and enjoyable
The label provides consumers with all the necessary information in a clear and concise manner.
Effective Verbal Branding
Each phase of the packaging design tells the brand story and communicates the product's benefits in an easy-to-understand, conversational tone.
From the tagline ”Cheers to your perfect Health Booster" to the description stressing on ”Your Nourishment" the packaging speaks to the user in a welcoming tone that puts a smile on their faces.
The friendly and inviting phrases used throughout the packaging design helps the consumer to connect with the brand, making them feel part of a community that shares similar values and beliefs.
Planet Friendly & Sustainable Packaging
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging. We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plastic –free and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Engaging BOP Design
The Side of Pack (SOP) and Back of Pack (BOP) provide customers with additional information about the product and brand. The BOP features illustrations and an infographic style of information design, making it easy for customers to understand the craftsmanship and stringent process that goes into making the product.
The SOP and BOP also reinforce the brand's commitment to natural ingredients and quality, providing customers with a complete understanding of the product they are purchasing.
The packaging design for Novus Organics Apple Cider Vinegar features a clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Ashdeep Singh CoFounder, Novus Organics, Australia
The packaging design for Novus Organics Apple Cider Vinegar has had a significant impact on the brand's sales and customer engagement. The design has received positive feedback from both the trade and consumers, with many commenting on the packaging's aesthetic appeal and premium look. The design is elegant, simple, and conveys the purity and naturalness of the product. The use of the stamp and postcard elements further reinforces the brand story. We believe that Almond’s craft and creation, combined with the impactful and sustainable design, made this exercise a huge success.
Amandeep Singh CoFounder, Novus Organics, Australia
