Almond Branding partnered with Green Snack Co. to craft a Makhana Packaging Design that positions their product as the “Modern Indian Snack.” Rooted in authentic Indian ingredients—like ghee, jaggery, and mint—this roasted makhana stands out not just for flavor, but for its premium health positioning. Our design bridges tradition and innovation, delivering a packaging design that feels contemporary and upscale.

Green Snack Co. wanted to launch a product that will be positioned as the Modern Indian Snack,
# which has the best of Indian ingredients, spices etc. and
# is inherently tasty and crunchy

The product is differentiated from other Makhana Brands as it’s Ghee Roasted v/s the others using oil for roasting / seasoning.

In a crowded marketplace of makhana brands, our challenge was to ensure the Makhana Packaging elevated the product’s online discoverability and retail shelf impact. Clean, standout visuals, minimalist clutter, and a modern aesthetic help this packaging resonate in both Amazon’s grid and physical store shelves.

The pack had to look Modern, Premium and Not too cluttered. Should be Mix / Fusion of Indian Snacking with Premium healthy snacking and High on Taste & Flavor
Had to ensure the packaging stands out not only on store shelves, but also in a big way online on Amazon, where there are a lot of Makhana Brands already

- Flavor-Focused Visuals: Carefully curated colors and graphics (ghee-gold, mint-green, jaggery-brown) reflect the exotic and healthy flavor profile.
- Clean, Modern Layout: Minimalist typography and uncluttered composition reinforce premium positioning.
- Online-Ready Design: Optimized for e-commerce visibility with high-contrast layout and emotional messaging.
- Health-First Messaging: Clear callouts such as “Ghee-Roasted,” “All-natural Ingredients,” and “Crunchy & Healthy” communicate the unique selling propositions effectively.